Yes2Living Campaign

Methodist Health System in Dallas, Texas is a small system compared to its major competitors in the area: Baylor, Scott & White, Texas Health Resources, UT Southwestern, and HCA. In addition, Methodist’s flagship hospital is not located in a central part of the city.

Increase awareness of a high-performing service line for Methodist and generate a halo effect for the system as a whole.

Chris and I held regular meetings with service line directors across the hospitals that make up the system and it was brought to our attention that our liver transplant program was especially good and relatively unknown.

As it turned out, Methodist routinely transplanted patients with higher MELD scores, a measure of the severity of the disease, than our competitors, and still had better results than any other system in the area.

This track record of success was a powerful underpinning to our messaging, but we also wanted to make sure that we knew the mindset of potential patients. We utilized Crimson Hexagon as a social listening tool to find out what was on people’s minds who were facing a transplant. We saw conversations on topics such as how to get on the UNOS registry, but the biggest question was ultimately: Will I live through this?

We designed a campaign called Yes2Living, telling our story through the voices of our patients and encouraging people to look at the data for themselves.

The campaign resulted in increased awareness of Methodist’s transplant program, and increased referrals by 23% YOY.