What I Do
I develop brand identities and create marketing strategies that increase brand awareness, prospect engagement and lead generation.
My background incorporates brand development, strategic marketing, creative direction, digital marketing and sales. I’ve worked with large corporations and start-ups in healthcare, telecommunications, packaged goods, restaurants and retail. I enjoy combining best practices culled from these experiences with data-driven creative insight to meet a company’s objectives.
Brand Identity Development
I develop brands with personalities that resonate with your company’s target audience, based on my own rigorous methodology I call Hexagonal Branding. Hexagonal Branding takes into account your Customer, your Company, the Marketplace, your Brand Foundation, your Brand Language, and your Visual Brand.
Marketing Strategy & Implementation
I develop and deploy marketing and communication strategies that convey your company’s unique ability to meet your customers’ needs. I focus on the “Why” first, your purpose that makes that emotional connection with your audience, then on the “How”, the features and benefits that support your claim. I deploy strategies through digital, social, and traditional media channels.
LEAD GENERATION
Match the right content and calls-to-action with each stage of your customer’s buying journey. Align marketing activity with sales through integration of marketing automation with CRM.
Creative Strategy & Direction
The best strategy can fall flat without creative that delivers your message in a compelling way. I provide creative direction for brand guidelines and campaigns, including web, digital, print, and video.
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brandsyncopation_bjtneg2020-09-07 23:23:402022-12-29 17:58:38COVID-19 is a test of brand reputationHexagonal brandingTM is a structured approach to developing brand identities, based on my experience in developing brands in agency and client settings.